The next few hours are exciting for Rita Ora fans. After all, “Let You Love Me” is her first release since the confirmation of the star’s second album. “Phoenix” will be released six years after the album “Ora” and everyone knows that from 2012 to today she hasn’t gone away. Rita tried several times to put out her second album, but did not expect all the mishaps that made it impossible to happen.
I’m a fan. Rita is a talented artist and one of the greatest singers of her generation, but for whatever reasons, she (like Jessie J) ends up not being remembered right away when it comes to worldwide known pop singers. I feel sorry for the lack of space in the international press for her work and the repercussion of some singles that I thought they could, at least, keep her in people’s minds and in 2017.
So it’s time to celebrate! We kept up with Rita’s entire saga and received “Let You Love Me” on Thursday for the “First Listen” audition, hours before the official arrival. I’ll tell you right away: the song is not a collab with Anitta. The information provided by the Genius site confused the fans, but as the debate rolled into social networks, Warner Music has always reassured us directly: the track is a Rita Ora track and it was always just her. And that’s what I heard this morning.
“Let You Love Me” is extraordinarily radio friendly and it’s a great choice following Rita’s latest releases – “Your Song,” “Anywhere,” “For You,” and “Girls.” if I have to compare to any of her songs, I found it was better structured, tied, sung and more melodic than “Girls”. It’s my favorite. Rita sings the difficulty of letting the crush fall in love with her.
“I should’ve stayed with you last night / Instead of going out to find trouble / What’s the matter with me?”.
The chorus has the pop formula that has always worked: it has a repetitive sentence of easy assimilation mixed with EDM elements with a light R&B inspiration. I’m very methodical with pop songs and I always look for “holes” in the production. “Let You Love Me” does not have “holes”. The bridge is also easy to recognize, with a capella verses marked by hand claps. This will be Rita’s moment of interaction with the fans live, for sure.
“Let You Love Me” is sticky, the second time you hear you are already singing along and has all the ingredients to help put Rita Ora on radio stations outside the UK. There, she always gets great sales numbers and radio spinning but unfortunately she is still trying to crack the North American market, the largest in the world. I genuinely hope that “Phoenix” is the moment that Rita has been waiting for since the beginning of her career.