The Grammy is a dream for the great majority of artists. Whether it be winning, singing at the ceremony or simply getting an invitation to be there. Everything is seen as a great honor. But some artists only see the event as a TV show.
The singer declined the invitation to be at the Grammys in 2018. He was nominated in three categories, but Justin didn’t want to be there. At the time, he claimed he didn’t want to make public appearances until his new album was ready. On Grammy night, paparazzi photographed him with friends in West Hollywood, California.
After “Look What You Made Me Do” was missing from the 2018 Grammy nominated list, Taylor Swift didn’t accept the invitation to perform at the ceremony that year. She actually didn’t even show up at the award show. Since then, her relationship with the Academy has been shaken. Her “reputation” album, for example, received only a nomination at the 2019 Grammy, unlike any acclaim she was familiar to with previous albums.
Ed had postponed the release of the album “÷” (Divide) not to run against Adele’s “25” at the Grammys in 2017. But the following year, the award left him out of major categories such as Album of the Year and Music of the Year. Ed Sheeran did not attend the ceremony. Not even watched on TV. The singer preferred to sleep and learned on the next day that he had won Best Pop Vocal Album and Best Pop Solo Performance.
Despite the success he made with his songs in 2017, Drake didn’t want to submit his work to the Grammys that year. He was pissed and accused the Academy of prejudice. The year before, the producers included “Hotline Bling” into the rap categories and, for Drake, the song has nothing rap about it. “The only category they can manage to fit me in is a rap category, maybe because I’ve rapped in the past or because I’m black. I can’t figure out why”, he said. “I won two awards, but I don’t even want them because it just feels weird for some reason. It just doesn’t feel right to me”, continued. “I don’t understand why ‘One Dance’ wasn’t even nominated. I write pop songs for a reason. I wanna be like Michael Jackson, I wanna be like artists I look up to. Those are pop songs, but I never get credit for that.”
Lorde said “no” to the Grammy last year after the Grammy producers denied to give her a solo performance. Every single nominee in Album of the Year category could perform on the ceremony, except Lorde. She was, by chance, the only woman nominated. The producers wanted to put her with other artists for a colective performance, but Lorde decided to decline the invitation.
In 2016, Snoop revealed that he would not ever submit his work to the Grammy Awards. In a Facebook video, he cursed. “Fuck the Grammys. Fuck the Oscars. Fuck all that old slavery bullshit ass award show (…) they steal all our culture, steal all our slang, steal all of our everything, and then they make it cool, and then we can’t get acknowledgment for what we do, as far as being originators and creators to this entertainment world”. “Let’s have a Hood Awards, we give all black folks what they due and deserve”.
He was one of the first to boycott the Grammys by conviction and surprised everyone by not submitting “Blond” to the award show. The album was one of the most acclaimed of 2016. Frank Ocean doesn’t agree with the awards criteria. He never accepted Taylor Swift’s “1989” defeat “To Pimp a Butterfly” on Album of the Year at the 2016 Grammy. “Winning a TV award doesn’t christen me successful. It took me some time to learn that. I bought all my masters back last year in the prime of my career, that’s successful. ‘Blonde’ sold a million plus without a label, that’s successful. I am young, black, gifted and independent… that’s my tribute”, he said.